ASICS® Tap to Fly Challenge
Social Media
Video Production
Digital Marketing
Project Overview
By hacking the inherent functionality of Instagram Stories—tapping to progress from one frame to the next—we turned footage of our runners into an interactive game. Fans “controlled” three runners making their way through the city by tapping through a series of Instagram Story frames like a stop-motion flip book. The faster they tapped, the faster the runner ran. Once they crossed the finish line to the last frames, they completed the game by sharing a screenshot of the shoes to be entered to win a pair. As hundreds of screenshots were captured and shared, more and more eyes were on the shoes. By gaming the system, ASICS earned a record-making 7 million organic engagements.Client
ASICSTags
ASICS
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