BUILDING BRAND SUCCESS SINCE 1982
Primary is a full-service integrated marketing agency that believes powerful ideas transform anything. We deliver Strategy, Design, 3D Visualization, Web Development, Creative, Media/Social and Analytics. We work with clients to change perceptions, to change beliefs, and to change possibilities.
Primary was founded in 1982 in Marblehead, Massachusetts before moving our headquarters to the banks of the Merrimack River in Haverhill, Massachusetts in the 90's. Today, we operate in a 150-year-old former shoe factory converted into a modern, open-concept idea factory that builds brands and churns out strategic and creative excellence.
Greensboro Children's Museum
This children’s nonprofit needed a thought-provoking fundraising concept. So we created a series of PSAs that made the connection between play and lifelong skills easy to see in everyday ways. We distributed the spots via broadcast, social media, email and direct marketing—all driving to an online donation page. The result? Big community interest, dedication and dollars to “Give Play for Good.”
