PENSO - Visionary digital
PENSO creates digital strategies and digital experiences to build the businesses of tomorrow.
Digital Thinking: PENSO designs visionary digital strategies to transform organisations, deliver innovation and improve margins.
Services: Digital Strategy
Business Model Innovation / Service Design
Digital Marketing Strategy
Digital Transformation
Digital Effectiveness and Analytics
Digital Capabilities Development
Digital Experience: PENSO turns red tape businesses into red carpet businesses with magical digital moments of truth for your customers.
Services: User Experience
Digital Design
Content Strategy
Contact and User Journey Planning
Marketing Automation
Customer Data Planning
eCommerce
Our clients include: Emirates, Commonwealth Bank, dnata, Cargill, Hilton Worldwide, 3M, MYOB and the Australian and United Arab Emirates Governments.
PENSO means: "To think".
We design visionary digital strategies to transform organisations, deliver innovation and improve margins. But we're not a flighty creative agency or an unimaginative management consultancy. We use trends, research, business analysis and technology to form visionary directions. All underpinned by evidence-based decision making and marketing science.
We turn red tape businesses into red carpet businesses with magical digital moments of truth. But we're not a commoditised development shop or a run-of-the-mill studio. We strive for gesamtkunstwerk - a total work of art that incorporates many forms and styles - where every touchpoint combines to drive the user experience down a personalised and contextualised path to purchase.
We've built a social network for an airline cabin crew that improved service. We've developed a student recruitment portal for a large education institution that drove enrolment. We've been responsible for the successful digital transformation of a major retailer that grew profitability. We've launched a major insurance brand into market to validate ahead of the product. We've created and grown a thriving fintech startup from nothing. We've redesigned the marketing and digital operations of a major FMCG company to maximise their effectiveness. We created a cloud-based platform that allows the biggest brands in the world to govern and control their brand assets. We've delivered digital transformation for a major legal entity. We designed a content strategy that maximised a leading industry body's advocacy. We built an automated online learning system to educate the stakeholders of a Government Authority. We built the world’s best online sports museum. We designed digital platforms, content and digital touchpoints for fourteen shopping malls.