Our Agency
At Mediareach, we believe we can help clients and their brands reach and engage with their audiences, achieve success and increase sales and market share.
Our integrated agency formula for delivering success is based on 29 years campaigns experience and deep insights that deliver creative solutions which engage and influence your customers.
Being an independent advertising agency means we are accountable to our clients.
All of our teams work together ensuring that our work, from brand comms, creative, advertising, media, digital and social, is consistent, cost-effective and measurable.
OUR SERVICES
We believe that the most lucrative platform is the imagination of the consumer and the agency is fully tuned into how and why people interact with media and digital platforms
We offer a wide range of Advertising services under one roof:
– Creative Strategic Planning
– Advertising Services
– Media Planning and Buying
– Digital Marketing
– Mobile Marketing
– Social Media Marketing
– Search and Retargeting
– Radio/TV and Branded Content
– Marketing Consultancy
– Multicultural Marketing
OUR ETHICS
Mediareach strong values and integrity underpin our beliefs and ethical principals, therefore we do not handle Alcohol, Tobacco and Gambling clients.
We are an agency with diversity at our heart, where people really matter and we want to make a difference.
We care about people and the world we live in and strive to give back to our community.
We are committed to working with professional bodies and have been members of the IPA, EACA, ASA, AA and MSDUK.
Orange Telecom Apps
Background and Objectives
Orange Telecom is global mobile network operator and internet service provider who launched Libon application developed for iOS and Android phones. Orange Telecom wanted Mediareach to promote their App and calling packages encouraging quick downloads in multiple countries where the international calling packages would be most appealing.
• Mediareach Advertising task was to target 14 countries where the international calling rates were competitive and we needed to find most attractive proposition in order to appeal to the major communities who would most likely have quick take up of the App predominately via Mobile and Social Media Marketing but also utilising multi-channel digital approach.
• The client required fast activation of the campaign and their focus was to push for more downloads and number of packs sold.
• They also wanted to understand any changes in the market and be able to rapidly respond with their digital strategy to the needs of their target audience who live as expat communities in various countries.
What we did and what we achieved.
Digital Strategies with a life cycle of 3-6 months work best for this audience. We decided to incorporate the following Digital targeting approach in our strategy:
✓ GEO Targeting
✓ Language filtering
✓ Customized creative content for each phase
✓ Rich media on hand-picked sites to maximize the ROI
✓ Competitive keyword targeting