Marsden Marketing

Marsden Marketing is true marketing partner to Corista and has been for a number of years. We depend on them for a range of services: marketing strategy, Go-to-Market planning, and execution across our digital and traditional channels. We’re an emerging technology company in a highly specialized technology market (digital pathology). It can be a challenge to compete with the major players on a limited budget. Marsden continually delivers strategy and programs that give us visibility and credibility on par – and better than - some of our global competitors.

Marsden is key to our channel marketing in the US and Europe, coordinating with channel partners on messaging, web and PR initiatives. Internally, Marsden has instituted better decision tools and data analytics to improve both sales and marketing with HubSpot Marketing and Sales Pro. The team we have is collaborative, experienced, and highly creative. Marsden recently produced a highly successful webinar series featuring thought leaders across the industry that generated 500x the number of qualified leads we had hoped for. Marsden is a critical member of our revenue generation team.

Elizabeth Wingard

CEO

Corista, LLC

Hospital & Health Care

Not every agency understands the B2B software market. The Marsden team had deep experience in our industry that enabled them to help Orbit Analytics with positioning our new software product offering. They were incredibly effective from day one with the nuts and bolts of marketing, including product strategy, paid advertising, attribution and creative support. With their help, we were able to launch several successful LinkedIn campaigns.

I felt they were true partners with our organization. The team was available as an informed resource whenever we had questions. They were complete and careful in the work they delivered and enthusiastic in supporting our company. I can highly recommend them.

Roseanne Winn

Marketing Associate

Orbit Analytics

Information Technology and Services

Marsden Marketing is the marketing arm of our company. We initially engaged them to get our marketing house in order. We selected this agency because of its strong reputation in the Atlanta market and because it became very evident in the decision-making process that this company really had our best interest in mind. They listened to our concerns and leveraged their expertise to tell us what we needed to do to enhance our marketing programs to drive the business goals we wanted to see.

The first thing Marsden Marketing did for us was help us identify who our target audience was. Through the buyer persona process, we were able to determine that there are specific people like CFOs, the finance team, and VPs of Tax that we should be focusing on. The information we gathered was really instrumental in developing the digital marketing strategy that would help us meet our business goals. Over the past several years, we have been able to launch a series of digital marketing campaigns, leveraging channels like LinkedIn and CFO.com to generate leads.

Likewise, the information was utilized to help us develop the right content offers and messaging that resonates with our buyers. Since our engagement, we have seen an uptick on our LinkedIn followers, an increase in our email opens and click-through rate, and more shares and views on blogs and long-form content. Most recently, we worked with the Marsden team to deliver an informative webinar on disruption and the impact on property taxes, which helped us generate about quality 200 leads just within itself.

We are very pleased with the results we have seen with the Marsden Marketing team. Our relationship with Marsden Marketing feels like a true partnership. They are always bending over backward to accommodate our needs, never missing a deadline, and rising to the challenge with gusto. If you’re looking for an agency to partner with, Marsden Marketing meets all the marks.

Anne Joyner Sheehan, CRE, MAI, WBE

Owner

RPTA

Management Consulting

Marsden was recommended by an executive at another company. Within the first few meetings, they understood the kind of company we were and what services we were looking for -- they really did their homework and asked a lot of questions. The first deliverables were spot-on with little to no changes needed on the visuals. From that small project several years ago, we have grown our collaboration to a yearly contract addressing all of our design and video needs. We are continuously blown away by the products they have produced for us. Added to that is the professionalism of the very personable staff. They are truly a joy to work with.

Private User

Electrical/Electronic Manufacturing