Why we're unique
At Ionic Media we begin by developing a very deep understanding of each advertiser’s product, target audience, competitive characteristics and success goals. Once we have gained that knowledge, we propose an initial media plan that purposely casts a wide net so as to learn as much as possible about what works and what doesn’t, using a limited budget. That kicks off the optimization cycle, whose purpose is to spend media money where it will reliably achieve the highest return. That’s a never-ending process requiring constant vigilance and attention to detail.
Search engine optimization (SEO) and search engine marketing (SEM) are about being there when the consumer needs you. Every request is an opportunity. Whether a consumer is looking for your brand in particular, or a brand like yours, it pays to get there first. A comprehensive SEO and SEM strategy is the single most effective way to get your brand in front of your desired consumers and when executed thoughtfully, aligning with key KPI’s and core marketing goals, will deliver long-term, sustainable ROI.
Areas of Expertise:
Paid Search Strategy (Google, Bing, Yahoo)
Shopping Feeds
Amazon Ads
Keyword Research
PLA’s
Campaign Management
Campaign Audit and Review
Research & Insights
Local Search Engine Optimization
National, regional, local and hyper-local TV
Addressable TV
Cable television
Direct-response television
Radio
Print
Audience segmentation
Audience media usage analysis
Programmatic buying
Radio
Print
Outdoor