Reaching Asian American Communities
DAE was founded twenty years ago by three young men who recognized that the growing Asian-American market was not well served by advertising and marketing. They had years of solid success behind them for major brands at general agencies. And they saw that both consumers and advertisers deserved different, and better, work.
That's the vision that led to the creation of DAE, and it's still our vision today. We're still a pretty small agency led by folks with major brand experience in both the US and in Asia, just like our founders. It's experience that shows in everything we do.