CSTMR Fintech Marketing
Financial and fintech companies turn to CSTMR to build successful, thriving brands and businesses every day. We combine a deep knowledge of what works in financial marketing with the digital skillset to generate results.
From emerging businesses to global brands, CSTMR transforms financial brands of all stages and sizes.
Curing patient payment pain. Quickly.
AccessOne relieves a major source of pain in America’s healthcare system – the lack of easy, intuitive access to payment options. By automating the majority of previously manual tasks on the health system’s end, and providing patients with a user-friendly, intuitive app to manage their bills, AccessOne is a cure for the pain of patient payments.
GOALS
Pivot from traditional patient financing provider to a Fintech “payments” brand.
Drive immediate awareness of new capabilities.
Build a strong brand presence.
Generate new multi-million dollar deals.
THE CHALLENGE
AccessOne needed to evolve its brand presentation from a financing provider to a modern, accessible Fintech company equally welcoming to healthcare systems finance departments and the ultimate end user patients. How can a brand embrace both ends of the business spectrum and tell its story in a compelling narrative?
RESULTS
The refreshed brand, voice, and aggressive marketing approach sets AccessOne up for successful growth.
By focusing the message and raising awareness of the potential advantages that health systems and patients can both gain from partnering with AccessOne, an environment is created to start closing sales. A unified, clarified brand presentation is the foundation for great things to come, making the patient payment process better for all.
One brand. Two audiences. Multiple channels. Easier access to payment options for patients. That feels better already.
https://cstmr.com/our-clients/accessone/