Integrated Marketing
Our location in the center of the country - outside of the big coastal echo chambers - means we understand the New American Middle. The middle of nowhere? Nope. The center of everything! The center of any thing is where the integration happens.
Successful brands reflect values that are deeper and more complex than mere price tags. They reflect the consumer's values. They furnish imaginations. Data is not strategy, it empowers strategy with relevance. Creative then works to achieve goals. Where do you start? The center.
Vera Bradley: Growing a Beloved Brand
The team at BMDG helped grow this local company into a beloved national brand with season after season of emotionally resonant imagery, a distinct “girl’s best friend” tone of voice, engaging storytelling, and solid strategy.
For more than a decade, BMDG touched nearly every aspect of Vera Bradley’s
marketing and advertising, including foundational development of its brand DNA, market positioning, development of product stories, and fresh, exuberant creative content for print and digital—from ads and billboards to emails and social media.
The Results
• Managed over 250 projects per quarter
• Annual growth of 30% to 40%