Design for Good
& Good® Company is a strategic branding consultancy. We design, launch, and guide purpose driven brands that help people and the planet. Our global partnerships build revenue, scale valuation, and shape culture. We build brands, better.
What Makes Us Different?
The ‘& Good® System’ has helped billion dollar organizations, impactful non-profits, and growing start-ups. Through this signature system, we help forward thinking leaders with a holistic brand approach. An implementation that shapes vision into strategy, builds DNA into identity, and develops toolkits for success. We use creativity to design a better future.
Good Ideas
A good idea has the ability to reshape an industry, shift a sector, and even change the world. Collaborating with some of the best and brightest, we empower ideas that challenge and change the way things are. From our Brandvan charity to branding an app that teaches people how to talk, we believe that your idea is waiting to be refined. We transform vision into value.
Good People
Leaders, employees and clients are demanding more. Ethics, morals and values are now table stakes for every organization. On your journey to do something great — do it with good people at your side. Visionary companies and visionary creatives working together to reimagine, redesign, and rebuild — a better way.
Good Work
Great brands are medium and sector agnostic. In our past, we've rebranded major telcos, launched professional sports teams, and helped redesign the largest office spaces in Canadian history. Partnering with big brands on big ideas: Nespresso, Shutterstock, Intuit, Mailchimp, Rogers, Bell, NBA, NHL, Toronto Maple Leafs, Toronto Raptors, Toronto Blue Jays, Canadian Olympic Committee, Rea Foundation, Leftovers Foundation, Linggo Ap, Forma AI, Durham College, Meridian Credit Union, Manulife & John Hancock and more.
We believe that Good Ideas and Good People are destined to do Good Work.