NPD Group

The world’s most successful brands turn to The NPD Group to know what is selling, who is buying, and the why behind the buy. We track more than a trillion dollars in consumer spending a year. How? We collect POS (scanner) data, survey consumers, and harvest receipts, all so our clients know the truth about their markets, risks and opportunities. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food /foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.

With nearly a half century of experience, operating in 20 countries, interviewing 12 million consumers a year and monitoring 165,000 stores -- The NPD Group can see what others cannot.

For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.