McCann New York

Since its launch a century ago as one of the advertising world’s major agencies, McCann New York has played a pivotal industry role in defining how to understand and motivate consumers in an ever-changing communications environment. At McCann, this energy and expertise began on day one. When starting the agency, Harrison King McCann and his team declared that their point of difference would be a Truth Well Told philosophy that inextricably linked the deep truths of consumer insight with the stimulating excitement of well-expressed advertising. Truth Well Told was, and remains, a results-focused approach for uniting strategy and creativity.